Arsenal 1 - Aston Villa 0: Giroud 8′ Arsenal 2 - Aston Villa 0: Özil 56′ Arsenal 3 - Aston Villa 0: Walcott 63′ Arsenal 4 - Aston Villa 0: Cazorla 75′ (pen) Arsenal 5 - Bellerin 90' Starting 11
Are Arsenal tickets more expensive because the clubs home ground is in London? This is one of the most used excuses when anyone questions Arsenal's high ticket prices, you get the usual response of "everything's more expensive in London." To determine whether this theory is correct you can look at different Premier League clubs's average ticket price, the position the club finished in the previous Premier League campaign and the cost of living in that area. I'll compare two similar clubs in terms of previous league position: Arsenal and Manchester United, Newcastle and West Ham, Tottenham and Liverpool to see if there is a correlation between the cost of living and the cost of a match day ticket.
Cost of living figures – Numbeo
Ticket Prices – Guardian With Arsenal getting closer to confirming the signing of Krystian Bielik it looks like Wenger doesn't want to just stop there; he had this to say to the Official Arsenal Website about transfers, cover for Debuchy and Arteta (who have both been ruled out for three months):
"Yes we are more [in the market now]," "We have Chambers and we have Bellerin, who is coming on well, and I want to give them a chance as well, but of course we are in the market like many other clubs. "We work really hard morning until late night to try to get one or two players in." Arsenal are said to be confident in completing the signing of Legia Warsaw midfield prodigy Krystian Bielik after going back to the Polish club with increased third bid. According to reliable News outlets the club have accepted a £2.4million bid, with the two previous bids of £1.5m and £2.0m being unsuccessful. With the Gunners looking for a defensive midfielder and cover for both centre backs Bielik’s seems to be the perfect fit. With the players main position being holding midfield, however it’s said the youngster can also play centre back. Bielik is still young and only just turned 17 in January, but has already broken into the Legia Warsaw first team this season. However it is unlikely that Bielik is going to be placed in Wenger’s starting line-up and is likely to have signed with a view to the long-term rather than this current season. Time for Part 2, you can read Part 1 here Why do Arsenal increase the price of tickets if it doesn't generate significant revenue? Leading on from Part 1 you can see that increasing ticket prices hasn't had a big impact on the clubs revenue. So why do Arsenal keep on increasing ticket prices?
Price elasticity of demand is the change in demand divided by the change in price. The lower the value the more addictive the product is and price change will make a smaller difference in demand for the product. Normally if a good is inelastic (X < 1) than it means it's an essential or doesn't cost a lot meaning a change in price won't be significant. Where as elastic products (X > 1) tend to be luxury products and not essential. Season: 10-11 to 11-12 Change in Demand = 0.042% Change in price = 4% Price Elasticity of Arsenal Premier League tickets = 0.0105 (Very Inelastic) To understand what this means you need to compare it to other products, there are some examples below of products and their 'price elasticity of demand' according to mackinac.org: Arsenal Premier League Tickets: 0.0105 Food Salt: 0.1 Coffee: 0.25 Tobacco products: 0.45 Taxi Fare's: 0.6 Private education: 1.1 Restaurant meals: 2.3 As you can see a Premier league ticket for Arsenal at the Emirates is very inelastic, this means that Arsenal can demand more money and raise ticket prices and there will hardly be a change in demand. Part 1 / Part 2 / Part 3 coming soon... |
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